How does IP Real-Time® work?
IP Real-Time® starts by advertisers selecting locations where target populations gather, places like: college campuses, hotels, museums, trade shows, conventions, airports and military bases. Then we map the IP addresses of these locations and serve targeted digital ads on websites prospects visit while at the chosen venue.
We do this by analyzing billions of pieces of data (transit, transactional, and offline data) though our IP algorithm, which determines the IP addresses.
The use-cases for an IP Real-Time® campaign are truly limitless. Whether you’re advertising at competitor’s business, a business to get their attention, trade shows at convention centers, or events catered to students on a college campus, IP Real-Time® makes it easy to serve to that specific business IP addess and create the desired digital list.